Jose Cuervo Package, Table-tent, and P.O.P.
| Client | Pernod Ricard |
|---|---|
| Clients Code | PR |
| Agency | INTERDCOMM |
| Segment1 | Package Design |
| Segment2 | BI/,Package/,Pack/,POP/,Wrap/,Label/ |
| Release | Nov 07, 2007 |
- The name Jinro Ballantine's, originally known as Jinro Yangju, later became Pernorica Korea.
- In 2007, Davin Kang, the design team leader of INTERDCOMM, managed the launch of Pernorica Korea.
- During this time, they successfully launched world No. 1 tequila brand Jose Cuervo in Korea.
- 2007년, 진로 발렌타인스(구 진로양주, 현 페르노리카 Pernod Ricard)가 세계 판매 1위 데킬라 브랜드 호세쿠엘보(Jose Cuervo)를 한국에 런칭.
- 2007년부터 인터디컴은 그 홍보를 수주, 당시 수석디자이너였던 강다빈 현 애드벌룬 대표가 담당함.
- Following this success, he continued to manage this account for approximately ten years.
- He is a designer who understands the unique branding with youth and passion of Jose Cuervo.
- We worked on a variety of promotional materials for Jose Cuervo such as printed ADs, outdoor ADs, booklets, catalogues, packages, POPs, and table tents.
- 강다빈 대표는 한국에서 호세쿠엘보 특유의 열정과 젊음을 품은 브랜딩을 누구보다 잘 이해하는 디자이너가 됨.
- 지면광고, 옥외광고, 북클렛, 카탈로그, 패키지, 테이블텐트 등에 이르는 광범위한 작업을 담당함.
